San Antonio · Austin
ARCHITECTURE · CONSTRUCTION · REAL ESTATE
Redefining media strategy for architects, builders and developers.
On site while it's being built, not after. All of it live in a dashboard built around how you work. Three firms at a time, so yours is never one of many.
13M
The method
On site. Every account. Every month.
Most agencies ask you to send them photos. We come to the studio, the site and the finished build, and shoot it ourselves. That is why the work looks like your work, and it is the reason we only take three clients.
01
We turn up
A scheduled day at your office or your site, every month, on the calendar before the month starts.
02
We shoot it ourselves
Camera, lighting, edit. Nothing is licensed, reposted or pulled from a folder you sent us last year.
03
You keep the footage
Everything shot goes to a shared folder. Yours for proposals, email and your own site, not just for ours.
ANDRES ARAIZA · FOUNDER
The background to the work.
Digital media at UTSA, then social run from inside a business where the month either worked or it didn't. That is where the method came from, not from a deck.
On set for Whataburger, including their World Cup spot. Organic social for a four-store dealership group, shot and edited in house.
WHATABURGER · WORLD CUP CAMPAIGN
ON THE LOT · SAN ANTONIO · OCT 2025
People spend half the day glued to a screen. Might as well lead them in the right direction.
Andres Araiza
FOUNDER · DIMESTRA GROUP
ANDRESARAIZA.COM
More about Andres →
THE RECORD
Six pieces. Eight million views.
Made for brands, posted on their channels, all organic. Shot and edited by the operator behind Dimestra, before Dimestra carried the work.
1.0M
Toyota Hyperlapse
VIC VAUGHAN TOYOTA OF BOERNE
4.5M
Spanish-language spot
RAM
461K
First bite
SANTO ESSENCE OF JAPAN
878K
Speak to your supervisor
VIC VAUGHAN TOYOTA OF BOERNE
847K
Nobody got the memo
VIC VAUGHAN TOYOTA OF BOERNE
289K
Don't lose your sushi
SANTO ESSENCE OF JAPAN
Watch more →
Who We Serve
Built for industries that demand presence
The system
Every client gets their own dashboard.
Not a monthly PDF. A live system, built for how your firm actually works. What was delivered against what was planned, the content calendar, website progress, invoices. Open it whenever you want, it is current.
— 01
Built for you, not templated
Your projects, your phases, your numbers. The fields exist because your firm needs them, not because a product manager guessed.
— 02
Live, not reported
Updated as the work happens rather than summarised at month end. Nothing is waiting on a report to reach you.
— 03
One place for all of it
Delivery, calendar, website build and billing in a single view, so nobody is digging through email to find where something stands.
Underneath it
Bank transactions pull themselves in overnight, already categorised, and the notes you wrote survive the next sync. That last part is the difference between a system a firm keeps using and one that gets quietly abandoned in March.
The last one built this way is still running. The posting and analytics process set up for a four-store dealership group is what all four stores use today, long after the person who built it stopped working there.
